Amenities That Sell – What is Gen Z Looking For?
The rental landscape is changing, driven by the unique preferences and finances of Millennials and most prominently, Gen Z. For these generations, choosing an apartment is about finding a lifestyle. Here’s a peek into the amenities that not only attract but also retain younger renters.
1. Hyper-Connected Living
For today’s digitally-oriented generations, connectivity is key. High-speed internet is a given, but going a step further with comprehensive smart home technology—such as phone-operated controls or smart appliances can make a property stand out from the rest.
2. Creative Co-Working and Makerspaces
Remote work is here to stay, and younger renters are looking for more than just a desk. Create dynamic co-working spaces that can double as makerspaces, where residents can create and collaborate. Tools like 3D printers, art supplies, or even podcasting studios can cater to the entrepreneurial and creative spirit of younger generations.
3. Holistic Wellness Centers
Fitness centers are a given, but younger generations are looking for a holistic approach to their wellness. Expand beyond traditional gyms with wellness amenities like meditation pods or infrared saunas. Consider offering wellness workshops or mental health resources to cater to holistic wellbeing.
4. Elevated Pet-Friendly Amenities
Millenials and Gen Z adults are known to be big pet-lovers. Offer amenities like a pet spa, a pet-sitting service, or even a “bark park” with agility courses and pet-friendly events. These features cater to the growing number of renters who treat their pets as family members.
5. On-Demand Services and Convenience
Younger renters value convenience, and on-demand services can set your property apart. Offer concierge services that handle everything from grocery delivery to laundry pickup. Consider adding amenities like a package locker system with refrigerated storage for food deliveries, or a valet trash service.
6. Experiential Retail and Dining
Transform the typical ground-floor retail space into an experiential hub that resonates with younger generations. Think markets, rotating pop-up shops, or a food hall featuring an assortment of chefs and vendors. This not only adds convenience but also creates a vibrant, community-focused atmosphere.
7. Enhanced Safety
Security is always a priority, but younger renters appreciate innovative approaches. In addition to traditional security features, consider offering personal safety apps that connect directly to building security, or digital doorman services that allow residents to manage access for visitors remotely.
The key to attracting younger generations lies in creating spaces that cater to their unique lifestyles and values. By incorporating these innovative amenities, developers can offer not just a place to live, but a vibrant community that young renters are excited to call home.
