about

Our Team

At Crimson, collaboration is everything. We’re a small team with big commitments–to our clients, to each other, and to great design.

What We Believe

We start with how a space actually gets used, on a Tuesday, in year three, and we design toward that, rather than designing for the photograph. It is why our commercial work feels residential and our residential work holds up to real wear. Developers call it resimercial. We just call it designing for people who are going to be there, loving it, long after we leave.

That belief shows up in how we work, too. Not every project needs demolition. We built an entire discipline around furniture, fixtures, and equipment (don’t forget styling and accessories) alone, which means we can transform a lobby, an amenity floor, or an entire home without a permit, a contractor, or a building coming offline. Creating spaces with smaller disruption is a wonderful creative challenge, and after 23 years we are very good at it.

"I believe strongly that our lives are better, happier, and more enjoyable when we're supported and surrounded by great design." - Cheryl Stauffer, CEO + Principal

Our Values:

Crimson Spirit

The willingness to push a client somewhere bolder than they would have gone alone, and the judgment to know when not to.

Excellence

Red Glove Service: Crimson's commitment to red glove service from discovery through installation. We anticipate your needs, handle complexity with ease, and make your design journey feel effortless. Every detail is handled and every decision is made together.

Life Well Lived

We make home feel like you, and we make hospitality spaces feel like home.

Growth Mindset

Crimson World, global sourcing, and the travel that feeds the work.

A woman with short blonde hair wearing a black shirt, leaning forward with her hands resting on the back of a patterned chair.

Cheryl Stauffer

CEO + Principal

A portrait of a smiling man wearing a black suit, white shirt, and black tie.

Luis Stauffer

President

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Lisa Utrup

Purchasing Lead

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Ana Lowe

Fractional Marketing & Creative Director

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Fritz Fulton

Procurement Specialist

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Stephanie Fulkerson Walker

Design Lead + Brand Ambassador

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Lisa Woods

Design Lead

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Lauren Benavent

Senior Designer

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Mallory Weber

Senior Designer

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Diana Goggins

Executive Assistant

The Crimson Foundation

We extend our commitment to thoughtful spaces beyond our client work.

We partner with Asia's Hope to build homes for orphaned children, creating environments where kids have safety, community, and the foundation to thrive.

To date, we've raised over $300,000 to fund crucial projects, including building shelter and safety walls across Thailand. Our firm also donates 10% of proceeds to support additional children’s health initiatives on a global-scale.