2Reveal offers 3D solutions to communicate a design, concept or message. My partner’s favorite phrase is that we take something that is tedious and complex and make it interesting and understandable. We’re very passionate about helping someone tell their story – they have a picture in their head, and the architect has a vision and so does the developer – all these people have visions in their minds, but not everyone else can visualize as they see it. We see ourselves as the ones who bring everyone’s vision together and actually show them. Someone may describe a paint color to you, and when they later show the sample, it may not be what you envisioned – same if someone described a sketch to you. We realize what we do has the power to bring everyone together on the same page.
What does your clientele look like?
They’re actually fairly broad. Early on we worked directly with architects and later broadened it to developers. We just finished a job for a university, we’ve done work directly for Riverside Hospital, and we’ve built bridges for engineers. We’ve also done work with interior designers. It’s kind of cool to have an interior designer say, “Here is the fabric that it going to go on this pillow. Here is the fabric that is going on the couch”.. etc and we’re able to model that and show exactly what they had pictured in their mind. We’ve also done retail stores and town centers. As long as someone comes in and says they have an idea that they want visualized or animated, we’ll take a stab at it. We’ve recently bagan working with construction litigators. We’ve actually done work for lawyers where we take a piece of equipment and show how that piece functions, how it failed, and the result of the failing. This is a new avenue for us and one that is a good fit. Lawyer’s words are only going to be so convincing. When we can put an actual image or reconstruction in front of the jury, it’s a powerful tool to show what really happened. There was a survey done that shows, I believe, a 43% high comprehension when you show some sort of visual than if you just explained it.
What inspires you?
I am inspired by seeing other creative work. Some people see other people’s work as better than their own, or more complicated and elaborate. I don’t know if it’s depressing for them, but for me, it gives me life to see that there’s always so much more new – it keeps me pushing forward and thinking. how can we streamline a process to be faster, or increase productivity? I probably spend time everyday on a site called behance.net and stashmedia.tv, a site that puts out DVD’s of purely sweet animation. I see those and I feel as if I’m so far from doing something like that, but it’s what compels me to keep pushing. I also pull from any resource, even if it’s not animation. I look at interior design, I’ll look at notcot.org. It’s not even 3D, but I’ll look. I thoroughly enjoy that side just to see what people are doing. Creativity keeps me sane and fuels my own creative juices.