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20 Lessons in 20 Years

Cheryl Stauffer, CEO of Crimson Design Group, shares some of the most significant lessons she has learned over the last 20 years as a business owner.

  1. Don’t be afraid to ask for help.
  2. Always have a coach. These will change as your needs change.
  3. The people who got you here are not always the people to get you there.
  4. Always focus on client needs. What you think they need ≠ their reality.
  5. Don’t take everything so seriously!
  6. Internal culture is king. Find out what is important to your people. Give them the opportunity to have a life well lived.
  7. NO DRAMA MAMAS!!!
  8. Your only limitation is what you set in your mind to believe.
  9. Have a clear vision and communicate it often.
  10. Don’t be afraid to hire people who are smarter than you.
  11. More faith than fear, always.
  12. Momentum is the driver of success.
  13. Leadership is taught. Teach leaders the difference between management and leadership.
  14. Do not compare yourself to others.
  15. Be curious, not judgmental.
  16. Think big – then think even bigger.
  17. Invest! Make financial investments sooner. Jump on that opportunity!
  18. Do not be afraid of color.
  19. Have an abundance mindset and avoid a scarcity mindset.
  20. Always make it right.

As interior designers, we want to connect your personal connection with the designs you love by implementing them into the story of your home. You don’t have to look far as we can help you with your high-end residential design needs. If you’re interested in remodeling or renovating any room in your home (or the whole thing!), get in touch with us. We would love to hear about your project and how we can make your space and life more beautiful. 

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