By limiting her own role to creative visionary, Cheryl Stauffer freed up space for her firm to grow.
Most designers fall in love with the creative part first, then come to terms with the fact that design is a business too. Cheryl Stauffer was the opposite. “I knew that I wanted to be a business owner at age 12,” says the Columbus, Ohio–based designer. “It took me a while to figure out what it would be.”
CEO of Crimson Design Group, Cheryl Stauffer interviewed with Business of Home Magazine. Her interview is featured in the Summer 2023 edition of the magazine. In the article she speaks on how she structured Crimson to weather the storms and ride out the highs.
Read the full article here: https://businessofhome.com/boh/bohsummer23