Louis Vuitton has been promoting their new “By The Pool” Line by opening resorts and pop up stores all over the world. The luxury brand states, “Embrace the essence of getaway with new LV By The Pool summer collection at select Louis Vuitton’s resort stores. With refreshing ready-to-wear pieces, accessories, leather goods, and Objets Nomades, the Maison invites you to discover the enchanting selection at these idyllic seaside destinations.” The stores and resorts are heavily influenced by Mediterranean style and colors, and some offer exclusive dining experiences. Some of the locations of these LV resort stores include Xiamen Island, Saint-Tropez, Portofino, Capri, Mykonos, Ibiza, Bodrum, Puerto Banús and Porto Cervo. This new trend of resort/store collaborations opens the door for all different kinds of other collaborations and has the capability to take the luxury fashion industry to a whole new level.