Residential Roots, Commercial Excellence
We approach multifamily and hospitality developments with the same attention to warmth, texture, and livability that defines a home people love, while meeting the durability, versatility, and performance standards commercial spaces demand.
But beautiful spaces are only half the equation. The real competitive advantage lies in how those spaces drive operational performance, guest satisfaction, and long-term asset value.
Download The Amenity Advantage Guide
Discover how thoughtful amenity strategy impacts your bottom line.
Amenity Advantage Report
Luxury Properties That Feel Like Home
Project Types
New Construction
Building intentionally from the ground up, where every detail is designed to create connection and belonging.
Renovations and Refreshes
Elevating existing amenity spaces to their fullest potential, honoring what works and reimagining what's possible.
“We loved the durability of our previous design, but where's the soul?"
Design shouldn't deliver function without feeling. Today's residents, guests, and tenants expect a level of detail that goes beyond the conventional, beyond the impersonal.
For over two decades, Crimson has designed homes and developments where people want to live—spaces rich with warmth, texture, and curated details that make you feel welcomed.
We create amenity spaces that feel like true destinations. This is achieved while seamlessly managing all commercial requirements specifying contract-grade furnishings, meeting code requirements, and staying on budget and timeline.
Leveraging a global network of 500+ vendors to deliver premium FF&E at competitive contract rates.
That's the Crimson difference.
Cheryl Beachy Stauffer | Profiles in Design
Inside the Most Luxurious New Watch and Jewelry Boutique in the Midwest
Services Offered
Full Interior Design
Comprehensive design services from concept to installation. Creating beautiful, lasting spaces where residents can thrive.
Our team manages the complexities of ADA compliance, fire-rated materials, and strict construction timelines so you don't have to.
Amenity Space Design
We create common areas that feel like destinations—curated interiors where residents gather, feel at home, and belong.
Procurement & Purchasing
End-to-end coordination of globally sourced fixtures, furnishings, and finishes. Thoughtfully selected to make every detail stand out.
Who We Work With:
With a national reach and local roots, we serve developers across the country by sourcing premium materials and furnishings from a global network of over 500 vendors to ensure every project has a distinct, identity-rich environment.
You're building homes, not just units and common areas. Residents today have options, and they choose the property that makes them feel something. We design amenity spaces, common areas, and model units that drive lease-up, reduce turnover, and give your property a story worth telling.
Let's create something extraordinary!
We work with developers, owners, architects, general contractors, brokers and more to transform the spaces that matter most. Let's discuss how Crimson can bring strategic design to your next development.
Let’s Build Something Extraordinary
Whether you’re developing a luxury multifamily project in Columbus, a boutique retreat in Scottsdale, or a high-end coastal property in Naples, we’re ready to help. Connect with us to discuss how our "residential soul" approach can drive occupancy and elevate your brand’s presence in these premier markets.
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Purchasing & Procurement: Where Plans Meet Reality
FF&E is one of the few cost categories that can shift dramatically between ProForma and closeout—yet it's often treated as an afterthought. Outdoor furniture, finishing touches, storage logistics, multiple delivery rounds, scope gaps—these are the line items that blindside budgets.
The difference between projects that stay on track and those that don't? Early decisions made with complete information.
Before your ProForma is locked, before your timeline is set, you need to understand what actually drives FF&E costs, where flexibility ends, and how to structure vendor partnerships that protect your budget.
Get the framework developers use to stay in control.
Download our Complete FF&E Guide
Learn more about Procurement & Purchasing to avoid the headaches that come from missed lead times, unclear specs, and disjointed communication.
The all-in-one FF&E guide walks you through our proven approach to sourcing and procurement— from initial budgeting to final installation.
What’s inside:
- Project timelines and milestone checklists
- Cost management insights and budget planning tools
- Behind-the-scenes look at Crimson’s procurement process
Crimson’s Complete FF&E Guide
Download for Freebie. Currently on: https://crimsondesigngroup.com/furniture-fixtures-and-equipment