Diana Goggins

As Executive Assistant at Crimson Design Group, Diana plays a crucial role in keeping the organization running with clarity, rhythm, and care. She supports Cheryl closely, ensuring priorities stay aligned and the flow of each day is seamless. Known for her precision, calm, and ability to anticipate needs before they surface, she brings both structure and steadiness to the heart of the studio.

Diana’s favorite design aesthetic is Modern Traditional — a blend of timeless lines and fresh, updated details — and she has a special appreciation for countertops as a material, admiring the beauty and durability they bring to a space. Beyond the office, Diana applies her work ethic to her personal health and family life. She has pivoted through running programs, pickleball, CrossFit, and field hockey. This diverse physical training keeps her sharp, disciplined, and—most importantly—ready to keep up with the non-stop energy of two growing boys. A firm believer in leading by example, she strives to show her sons that a ‘mom on the go’ is a mom who stays disciplined, stays healthy, and never stops moving.

Her hidden talent speaks to her athleticism: she’s an all-around athlete who can even walk on her hands. What she values most about her position is the opportunity to support and work alongside Cheryl, contributing quietly but powerfully to Crimson’s culture of excellence and care.