A Confident Take on Multifamily Living

January 27, 2026 by Cheryl Beachy Stauffer

A Confident Take on Multifamily Living

Multi-Family

A pool table sits on a patterned rug in front of green upholstered booth seating with round tables, framed artwork, and pendant lighting in an elegant room.

Langham

A hospitality-driven multifamily community designed to elevate everyday living and stand out in a competitive market.

Category

Multi-Family

Location

Columbus, Ohio (Grandview Heights / Tri-Village area). Proximity to downtown Columbus and walkability to neighborhood retail was a key positioning factor.

Community Context

Urban multifamily community in a highly competitive leasing market, Grandview, Ohio, designed to attract residents seeking a lifestyle-forward experience.

Year

2024

Two decorative pillows, one with a green and white geometric design and gold tassels, and the other with a blue and white dotted pattern, rest on an olive green sofa.

A staircase with green paneled walls, a wooden banister, a round table with vases and a plant, and three patterned stools on a geometric tile floor.

The Vision

Design a multifamily experience that feels elevated, memorable, and resident-driven.

The developer’s goal was to create a community that would stand apart through experience, not excess. Rather than defaulting to predictable finishes or amenity checklists, Langham was envisioned as a place where shared spaces feel intentional and engaging. We wanted environments that residents would actually use and talk about.

Crimson developed a design language that could carry across multiple floors and amenity types without feeling repetitive. The two-story, rich green-paneled staircase was designed as a central, sculptural wayfinding device, turning a point of circulation into a dynamic visual anchor. This solved the flow challenge by actively encouraging movement and connection across the two amenity levels.

The Approach

Design the amenities as a destination, not an afterthought.

Crimson approached Langham holistically, mapping how residents would move through the building and experience the spaces over time. Entry sequences, social zones, workspaces, and moments of retreat were carefully choreographed to support different rhythms of use throughout the day.

Amenity planning was informed by how residents live now, blending wellness, social connection, and work-from-home needs. This included spaces like a 24-hour fitness center with Peloton equipment, refined conference rooms, Starbucks beverage stations, and entertainment-driven areas such as a private theater, retro arcade, and virtual golf simulators.

Durable materials and thoughtful layouts were prioritized to ensure long-term performance, while custom elements and layered finishes added warmth and personality to spaces that could easily have felt oversized or impersonal.

To reinforce the "luxury destination" feel, the outdoor space was treated as a full-service resort experience, with temperature-controlled water, bespoke cabanas, and integrated hydrotherapy. This attention to high-end detail is one of many direct contributors to resident 5-star Google reviews.

The Impact

A community experience that residents recognize and respond to.

Langham’s amenity spaces quickly became a defining feature of the community, contributing to strong visibility and resident engagement. We love that online reviews consistently reference the modern aesthetic, upscale interiors, and variety of amenity spaces, reinforcing the idea that the intended design actually enhances their daily living rather than simply filling square footage.

Residents frequently describe Langham as feeling more like a luxury destination than a typical apartment community, citing the quality of shared spaces and overall atmosphere as differentiators.

In 2025, the project received the ASID Design Excellence Award for Commercial Space, Large, further validating Langham as a benchmark for experience-driven multifamily design.

“Langham was about creating spaces that residents genuinely want to spend time in — environments that feel intentional, welcoming, and built for long-term use, and multi-year leasing.”

Services Provided:

Interior Design for Amenity & Common Spaces

Space Planning & Layout

FF&E Procurement & Coordination

Material & Finish Selection

Lighting Design Coordination

Installation Oversight & Project Coordination

Our Expertise

Our Favorite Details

A custom lobby desk featuring patterned tile and paneled detailing anchors the arrival experience, while a commissioned LED artwork by a local Ohio artist introduces an unexpected sense of place.

A winding staircase wrapped in rich green paneling turns circulation into a visual feature, encouraging movement through the space rather than past it. Smaller moments, like a custom chess booth with upholstered seating and marble playing surface, transform compact footprints into memorable destinations.

Outdoors, the temperature-controlled pool terrace with cabanas and hydrotherapy features reinforces the hospitality-inspired approach, creating a resort-like atmosphere residents consistently highlight in five-star Google reviews.

Bold.
Unexpected.
Memorable.

Notes from the Design Team

Designing Langham required thinking at multiple scales at once, from establishing a strong overall identity to refining the smaller moments residents interact with daily. With so many amenity spaces across multiple levels, maintaining cohesion without repetition was a central challenge.

What made the project especially successful was treating every space, large or small, as an opportunity to reinforce experience. By pairing bold design decisions with thoughtful planning and coordination, the finished community feels active, engaging, and clearly differentiated from standard multifamily offerings.

A high-ceiling multi-family amenity lobby featuring tall arched windows, deep green walls, velvet olive-green furniture, and geometric gold chandeliers.

A kitchen counter with wood drawers, blue tiled backsplash, decorative vases, stacked books, leafy branches, and two brass wall sconces with white globes.

Three built-in bookshelves with teal lower sections contain assorted books, vases, and decorative objects against a patterned backdrop on a wooden floor.

A round marble table with two purple chairs and a green velvet banquette sits below a framed artwork in a white-paneled alcove.

A modern bar area with brown leather barstools, a marble countertop, gold horse statues, and geometric pendant lights above. Black dining chairs and round tables are in the foreground.

A dark wood console table with decorative books, an amber vase, a horse-shaped lamp with a beige shade, and wall art partially visible in the background.

A modern outdoor armchair with a woven rattan frame, patterned blue and white cushions, and a small green pillow, placed on artificial grass near a patio.

Outdoor patio area with cushioned chairs, round tables, and sofas on artificial grass, featuring decorative pillows and potted plants in the background.

A small seating nook with a chessboard on a table, red upholstered benches, a hanging glass light fixture, and wallpaper featuring black and white silhouette portraits.

A modern bathroom features two gold-framed mirrors, dual sinks with gold fixtures, wall sconces, and a vase with white flowers on the countertop.

Floral patterned fabric with orange, yellow, blue, and brown colors displayed vertically.

A restroom hallway with dark blue doors, beige tiled walls and floor, and five framed portraits hanging on the wall.

A Hospitality-Driven Amenity Experience

January 26, 2026 by Cheryl Beachy Stauffer

A Hospitality-Driven Amenity Experience

A Hospitality-Driven Amenity Experience

A boutique-inspired multifamily amenity and clubhouse designed to deliver elevated experience within a smaller, more efficient footprint.

Category

Multi-Family

Location

Westerville, Ohio

Community Context

A suburban multifamily community positioned between New Albany and Westerville, offering convenient access to retail, green space, and commuter routes while appealing to residents seeking an elevated, residential lifestyle.

Year

2024

Modern interior with an arched doorway leading to a room with red bookshelves and a framed artwork, next to a blue wall with large windows and a small table with two brown chairs.

This project represented a strategic evolution in multifamily amenity design for our client. Located in Westerville, Ohio, the community was developed as a more cost-conscious alternative to the developer’s typical standalone clubhouse model — without sacrificing experience, identity, or leasing performance.

Crimson Design Group partnered with the development team to create a hospitality-driven clubhouse carved from the shell of a residential building, spanning two of its three floors. The goal was clear: design an amenity space that feels intentional, welcoming, and distinctive, while supporting lease-up and long-term resident engagement in a competitive market.

Project Snapshot

Amenity Layout: Integrated clubhouse spanning two levels within a residential building
Design Approach: Hospitality-inspired, boutique-scale amenity design
Footprint: Smaller, efficiency-driven clubhouse model
Leasing Outcome: Strong lease-up performance
Resident Experience: Residential warmth paired with urban polish

The Vision

Create a boutique, hospitality-inspired amenity experience within a smaller footprint.

The developer set out to rethink their traditional clubhouse approach. Rather than investing in a large, standalone amenity building, the vision was to deliver the same sense of polish and presence through a more efficient, integrated model.

Crimson envisioned the clubhouse as a “hidden gem” within the community, a space that feels considered, elevated, and inviting, encouraging residents to gather while reinforcing the overall identity of the property.

The Approach

Designing for impact, cohesion, and efficiency.

Working within a reduced footprint required careful planning from the start. Crimson focused on maximizing visual continuity across the clubhouse by carrying a consistent palette of blues and reds throughout the space. This cohesive approach allowed the two-level layout to feel connected and visually larger than its actual square footage.

One of the most impactful design moves was the addition of a vestibule at the facade. While modest in scale, this architectural gesture creates a clear sense of arrival, giving the clubhouse presence as residents approach and signaling that the space is something special.

Layouts were designed to support multiple uses throughout the day — from casual gathering to focused activity — without overprogramming the space or sacrificing comfort.

The Impact

A smaller footprint with outsized results.

Once complete, the success of the design was immediate. The property leased up quickly, and the client was thrilled with the outcome. Residents responded positively to the elevated unit finishes and the contrast between the suburban setting and the warm, hospitality-driven amenity experience.

The project demonstrated that thoughtful design (not square footage alone) drives resident engagement, leasing performance, and long-term value.

“This project proved that you don’t need a massive footprint to create an amenity space residents actually want to use.”

Our Favorite Details

Small moves made a big difference.

The exterior vestibule establishes a strong first impression, while inside, layered seating arrangements and residential finishes help the clubhouse feel warm and approachable. Consistent color use across spaces reinforces cohesion, and thoughtful styling ensures the amenity feels like an extension of home rather than a generic shared space.

The result is an environment that residents want to use — not just pass through.

Bold.
Unexpected.
Memorable.

A row of upholstered armchairs with brown velvet cushions, small table lamps, and framed vintage posters on a dark blue paneled wall.

Notes from the Design Team

This project required flexibility and close coordination. With a new building layout and a departure from the developer’s typical clubhouse model, scheduling adjustments were inevitable.

Crimson worked closely with the project management team to adapt timelines and coordinate subcontractors as conditions evolved, ensuring the design intent stayed intact and the project was delivered on schedule.

A beige pool table with a racked set of billiard balls is centered in a room with blue walls, four tan barstools, and a pendant light above.

Services Provided:

Multifamily Amenity & Clubhouse Design

Space Planning & Layout

FF&E Procurement & Coordination

Material & Finish Selection

Installation Management

Our Expertise

A striped upholstered barstool with wooden legs sits in front of a blue fluted bar with gold metal accents and a light wood floor.

A wall with a geometric pattern of multicolored marble triangles, with a modern, double white sconce mounted near the top center.

2025-0709_fairmount_womens-restroom-0501

Two decorative pillows, one gold velvet and one with a colorful geometric pattern, are placed on a dark blue upholstered sofa against a blue wall.

A lounge with velvet-cushioned armchairs, marble-topped tables, and vintage posters on a blue paneled wall, with wall-mounted lamps providing light.

Framed vintage Chocolat Klaus poster depicting a figure on a red horse hangs on a blue wall beneath a lit double wall sconce.

A ceiling corner with dark blue crown molding and a colorful, marbled patterned wallpaper on the ceiling.

View through a white brick archway of a hallway with a red rug, red built-in shelves on the left, paneled gray wall, and a framed butterfly artwork.

Floor-to-ceiling red bookshelves with books and decor stand against a wall in a room with blue paneling, wood flooring, and a patterned rug. A framed bird artwork hangs on the blue wall.

A modern office space with a round marble table, brown leather chairs, a blue arched desk area with two monitors, wall sconces, and framed art on navy blue walls.

Bookshelves filled with assorted books, decorative items, two blue horse figurines, and an open book on a desk-lit surface below.

Close-up of a red cabinet with brass handles and a black cushioned seat on top, showing the textures of wood and leather-like material.

2025-0709_fairmount_mens-restroom-0515 2

2025-0709_fairmount_mens-restroom-0522 2

Worthington Gardens

January 14, 2026 by Cheryl Beachy Stauffer

A Confident Take on Multifamily Living

Multi-Family

Modern living room with high vaulted ceiling, grey sofas, yellow cushions, a patterned rug, round coffee table, and large windows overlooking an outdoor area with trees.

Four modern bar stools with cork seats and white metal legs lined up at a wooden counter; an orange door and a vase of tall green plants are visible in the background.

Mid-Century, Brought Forward

This remodel started with a building that already knew who it was. Set into a wooded hillside, the exterior clearly reads mid-century modern. Crimson’s goal wasn’t to reinvent that identity, we discovered new ways to preserve and celebrate it.

We kept critical original elements like the stone wall and V-groove ceiling and these details became the foundation for the interior design, grounding the space in its architectural roots.

Next, classic mid-century forms were refreshed with color, geometric patterns, and a thoughtful mix of metals. Wood, stone, and metal were layered to keep the space feeling warm, textured, and relevant for today’s clientele. No other combination of materials says mid-century modern better!

Project Partners:
Upholstery: Fortner Inc.

Station 73

January 14, 2026 by Cheryl Beachy Stauffer

A Confident Take on Multifamily Living

Multi-Family

A man stands at a kitchen island with orange barstools in a modern, well-lit room featuring a TV, open shelves with decor, and large windows.

Modern lobby with colorful wall mural, contemporary furniture, and a reception desk. A woman sits reading a magazine on a sofa.

Bridging Industrial Legacy with Bold Modern Form

A large-scale, destination-style multifamily amenity experience that fuses industrial character with contemporary design.

Category

Multi-Family

Location

Cleveland, Ohio

Community Context

Station 73 sits in the Detroit Shoreway neighborhood near Battery Park, close to Gordon Square, the Art District, Edgewater Beach, and other cultural destinations that define Cleveland’s west side. The property offers a mix of residential comfort and vibrant urban amenities, with panoramic views and easy access to trails, entertainment, and lakefront activities.

Year

A modern indoor staircase with a vibrant, abstract mural featuring faces and hands on the adjacent wall; potted plants are placed nearby.

A blue pool table with a rack of balls and a cue ball stands in the center of a modern, open lounge area with wooden floors and contemporary furnishings.

Modern office lounge with high chairs, wooden floors, pendant lights, and a colorful abstract mural on the far wall. Large windows provide ample natural light.

A modern lobby with green chairs, a round table, and a colorful abstract mural featuring faces on a tall wall by a staircase.

Station 73 at Battery Park presented an opportunity to create something unique in Cleveland’s Detroit Shoreway neighborhood — a place where old industrial heritage meets fresh, confident modern design. At the heart of the community is a purpose-built amenity building conceived to feel like a new landmark: part warehouse spirit, part bold contemporary structure.

Crimson Design Group partnered with the developer to bring this vision to life, crafting a multi-component amenity program that supports lifestyle, community, and everyday living. The result is a clubhouse and amenity suite that anchors the property while elevating resident experience through intentional materiality, artful moments, and a cohesive design language that bridges past and present.

The Vision

Merge industrial legacy with bold modern expression.

The amenity experience needed to do more than just provide programming; it had to tell a story. The design goal was to honor the rugged industrial character historically associated with the area while introducing a modern, confident architectural gesture that makes Station 73 feel contemporary and memorable.

This vision was about balance: respecting industrial cues without imitation, and pairing them with fresh elements that reflect the lifestyle aspirations of today’s residents.

The Approach

A design strategy rooted in authentic contrast and experiential sequencing.

Crimson’s approach embraced the duality inherent in the project brief. The main amenity building draws visual inspiration from heavy industrial typologies — expressed through tectonic massing and material texture — while a modern “intercepting” form cuts through with clarity, crisp detailing, and a confident new identity. Exposed structural gestures nod to industrial roots while contemporary lines and finishes signal progress.

A key design move was the integration of a custom two-story mural by a local artist for a dramatic graphic that wraps the stair wall and injects an edgy, urban vibe into the interior circulation. This artistic gesture serves both as a wayfinding anchor and as a cultural touchpoint, reinforcing the property’s connection to local creative energy.

Station 73’s amenity suite was also thoughtfully distributed across multiple buildings:

A large standalone amenity building with two stories of lounges, club rooms, and a yoga/fitness space
Outdoor pool courtyard with terrace and amenities
A dedicated dog wash facility
Multiple shared amenity floors across other residential buildings with lounges, business centers, conference rooms, fitness, and game/entertainment areas. These spaces were planned to feel integrated yet distinct, supporting a complex resident flow that encourages casual interaction as well as intentional gathering.

Despite the logistical complexity — including staggered installs across four buildings, coordination during maternity leave, and the challenge of commuting to a non-local site — the execution remained seamless, showcasing strong collaboration and Red-Glove oversight.

The Impact

A contemporary amenity experience that amplifies lifestyle and brand identity.

Station 73 at Battery Park delivers an amenity experience that resonates with the property’s context and its residents’ expectations. The intentional fusion of industrial and modern aesthetics gives the community a visual presence that stands out in the Detroit Shoreway neighborhood, while the robust suite of amenities — including co-working spaces, fitness, pool, terraces with lake views, and gaming/social zones — supports a full spectrum of daily life.

Feedback from residents highlights functionality, design quality, and the seamless integration of indoor/outdoor spaces as key strengths. The design approach not only reinforces the community’s identity but also enhances long-term value by creating spaces that are memorable, comfortable, and tailored to how people actually live.

Entrance to a men's restroom with green walls, a black-and-white abstract painting, shelves with decor, and a glimpse of a sink and mirror inside.

A modern bathroom with yellow tiled walls, dark green painted sections, a wood door, a floating sink with a mirror, and geometric light gray floor tiles.

Modern bathroom with teal and mustard yellow walls, a round mirror, double sinks, decorative plants, and a basket on the counter. A wall-mounted shelf and urinal are visible in the background.

Our Favorite Details

Industrial + Modern Fusion: The interplay between old-world structural references and bold contemporary forms creates a distinct visual identity.
Two-Story Custom Mural: A standout graphic feature that elevates the stair experience and brings an urban artistic sensibility indoors.
Layered Amenity Program: From indoor lounges to outdoor pool and terrace spaces, the amenity areas support a variety of resident needs — social, fitness, business, and leisure.
Cohesive Transitions: Thoughtful material and lighting choices help unify disparate volumes and building types into a consistent design language.

Bold.
Unexpected.
Memorable.

A hallway with concrete floors and framed colorful guitar artwork on the wall; modern office spaces are visible in the background.

A blue pool table with racked billiard balls in the center and a cue ball positioned at the far end.

Services Provided:

Amenity Planning & Spatial Strategy

Clubhouse & Building Design

FF&E Procurement & Coordination

Material & Finish Selection

Custom Artwork Integration

Lighting & Fixture Specification

Installation Oversight + Remote Coordination

Our Expertise

Notes from the Design Team

Station 73 was a reminder of what strong coordination and clear vision can accomplish on a large, multi-component project. The scale and geographic distance introduced challenges, but careful planning allowed installations to proceed smoothly across seasons and team transitions. The mural, in particular, became a cultural anchor and a way to bring local identity into the architectural narrative, aligning with both aesthetic and community values.

Modern bathroom with light blue walls, geometric floor tiles, a large round mirror above a white counter, and a gold wall shelf holding decor items.

A modern bathroom with a wood door, hexagonal tile floor, a vanity with a white countertop, a round mirror, and a potted orchid.

Spacious modern lounge with wooden floors, colorful chairs, couches, large windows, exposed beams, and decorative lighting.

Modern conference room with large windows, blue chairs around a black table, geometric rug, and a plant centerpiece; adjacent office visible through glass wall.

Modern outdoor patio with gray cushioned chairs, a concrete table, and a blue patterned rug, overlooking buildings and cloudy sky in the background.

Modern outdoor balcony with wooden furniture, gray cushions, orange pillows, a potted plant, and a blue rug; urban buildings are visible in the background.

A modern indoor space featuring a blue pool table set up for a game, with chairs and tables in the background and large windows letting in natural light.

Modern commercial building with large sign reading "Station 73 at Battery Park" on a concrete wall; multi-story apartments visible in the background under a cloudy sky.

Two-story modern commercial building with dark brick exterior, large windows, and a central glass entrance, set on a paved street under a partly cloudy sky.

Elevated Living, Thoughtfully Designed

January 14, 2026 by Cheryl Beachy Stauffer

A Confident Take on Multifamily Living

Multi-Family

A round gold side table with a white top holds stacked books and a wooden box, positioned next to a blue upholstered chair with an orange pillow.

A hallway with green patterned walls features a large framed sculpture photo, a bench with red and white cushions, and a modern chandelier overhead.

A modern wall-mounted light fixture with a white rectangular shade and a spiral, ridged black metal accent casting shadows on the wall.

A blurred person walks in a modern living room with a green wall, leather chairs, a round coffee table, and framed art including a bicycle and cityscape.

Sheldon Park was designed to feel refined, welcoming, and versatile. It’s an amenity experience that supports the elevation of everyday living. Crimson Design Group designed a full suite of clubhouse and amenity spaces that would appeal to a wide resident base and reinforce the community’s position as a high-end multifamily offering.

The design leans transitional, striking a balance between warmth and polish. From the entry and reception areas to the club room, coffee bar, and business center, each space was planned to feel connected and intuitive, encouraging residents to move easily between work, relaxation, and social time. Thoughtful layouts and layered furnishings help the clubhouse feel active and engaging throughout the day.

Amenities were programmed to support how residents actually live. Dedicated areas for fitness, gaming, entertainment, meetings, and quiet focus ensure the clubhouse works hard for the community, while the model apartment reinforces the overall design vision and helps prospects imagine themselves at home.

Completed in April 2023 after a year-long design and build process, Sheldon Park delivers a cohesive, polished amenity experience — one that feels current, comfortable, and well-suited to its Columbus setting.

Project Partners:
Upholstery: Fortner Inc.

A yellow armchair is positioned next to two nested wooden tables with brass edges; grey armchairs and framed wall art are visible in the background.

A modern interior features a navy cabinet with gold hardware, a white countertop, a blue vase, a small plant, patterned wallpaper, and a wall sconce with a frosted glass shade.

Four blue barstools are lined up at a bar with a patterned front panel; the bar area features blue tiles, wall sconces, and a white brick backsplash.

Urban Living, Boutique Feel

January 14, 2026 by Cheryl Beachy Stauffer

A Confident Take on Multifamily Living

Multi-Family

Green sofa with textured seat cushion, two accent pillows—one bright pink and one black with gold pattern—sits in a modern, elegantly decorated room.

Outdoor lounge area with cushioned chairs and ottomans on artificial grass, facing a tiled pool and digital screens displaying images of women swimming.

A modern lounge with eclectic decor, featuring a black sofa, ceramic vases, decorative objects, and green chairs under ornate light fixtures and patterned walls.

A chandelier with gold metal arms and clear, leaf-shaped glass pieces, viewed from directly below against a dark background.

A living room with a blue velvet sofa, colorful patterned pillows, a camel figurine, and a gold vase, set under a white brick archway with modern chandeliers overhead.

Urban Living, Boutique Feel

This multifamily project on High Street was about making a clear statement in a dense, highly competitive urban market. The developer wanted to establish their own point of view by creating a community that felt more like a boutique hotel than a standard apartment building, while still offering the comfort and familiarity residents look for in a place to live.

Crimson leaned into bold material and color choices to help the building stand apart from neighboring properties. The amenity spaces were designed to feel memorable and inviting, encouraging residents to actually use them and connect with one another. Even though the clubroom footprint was modest, thoughtful planning allowed for multiple zones and types of programming, making the space feel layered and purposeful rather than cramped.

Behind the scenes, coordination played a major role. With retail and restaurant tenants occupying the ground floor, access to the second-floor clubhouse required careful planning and sequencing during install — a challenge Crimson handled quietly to keep the project moving smoothly.

Once complete, the results spoke for themselves. The property leased up quickly, with residents responding positively to the elevated unit finishes and the contrast between the urban setting and the warm, residential feel of the amenity spaces.

Project Partners:
Upholstery: Fortner Inc.

Modern kitchen with white cabinets, a blue island, marble countertop, three pendant lights, brown chairs, stainless steel appliances, and a large window with beige curtains.

A mid-century modern console table with brass accents sits against a wall, topped with books, a blue lamp, and decor. Framed artwork, including an arched hallway photo, hangs above.

A neatly made bed with patterned pillows and a brown blanket is centered in a modern bedroom with white walls and minimalist wall art.

A row of navy blue lounge chairs with white headrests is arranged beside tall potted shrubs, in front of a cabana with striped blue and white curtains.

Outdoor patio area with wicker lounge chairs, a bar lined with stools, and colorful murals of women on a metal wall. Brick building with large windows in the background.

A mural of a woman in a red dress underwater decorates a wall above a row of yellow and blue barstools at an outdoor seating area.

Colorful mural of a woman with red braids, wearing large round goggles and red lipstick, painted on a corrugated metal surface against a bright blue background.

A patterned tile swimming pool with blue lounge chairs, in front of a modern building with balconies and hanging chandeliers.

Bringing the Outdoors In

January 13, 2026 by Cheryl Beachy Stauffer

A Confident Take on Multifamily Living

Multi-Family

Modern kitchen area with a patterned island, four beige barstools, hanging pendant lights, a vertical plant display, wood flooring, and a table with water dispensers.

Bringing the Outdoors In

Gardens at Easton was designed to reflect the client’s brand from the moment residents step inside: playful, bright, and grounded in nature. The goal was to create amenity spaces that feel easy and welcoming, while still offering moments of surprise and personality.

Crimson anchored the interiors with natural elements to give the space a calm, lived-in quality. Live green walls, a palette of greens, blues, and soft neutrals, and organic textures work together to bring the outdoors in, creating an environment that feels refreshing and familiar at the same time.

To keep things from feeling too serene, modern geometric patterns and a whimsical rope accent wall add contrast and energy. These unexpected details inject personality and movement, reinforcing the community’s identity while keeping the overall experience light and approachable.

The finished spaces strike a thoughtful balance: grounded, inspiring, and just playful enough to feel memorable.

A modern game room with a pool table in the center, a TV on the wood-paneled wall showing a football game, and large windows providing natural light.

A modern workspace with three computers on a wooden table, blue chairs, light wood flooring, and large windows letting in natural light.

Small bathroom with green textured wallpaper, a white toilet, wicker laundry basket, wall-mounted sink with decor, and a single light fixture above.

Modern office space with three blue chairs, a wooden desk with two computers, and large windows with dark blue curtains overlooking greenery.

A Resident-Centric Clubhouse That Works Harder

January 13, 2026 by Cheryl Beachy Stauffer

A Hospitality-Driven Amenity Experience

A decorative bar cart with a dark vase, yellow planter, and plant stands against glossy brown tiles; above hangs framed art of an ornate window. Sunlight from the right highlights this Westerville Ohio-inspired nook.

Modern luxury hotel lobby at Baxter Lifestyle with sophisticated seating and warm ambient lighting

A small marble-top table with a flower arrangement sits by a red upholstered corner bench, patterned pillows, framed wall art, and a single wooden chair in a cozy Westerville Ohio room.

A Resident-Centric Clubhouse That Works Harder

A thoughtfully designed clubhouse that elevates amenities to support rapid lease-up and resident engagement within a suburban multifamily community.

Category

Multi-Family

Location

Westerville, Ohio

Community Context

Multifamily | Clubhouse & Amenity Space Design

Year

2021

A modern brick building with large arched windows, metal gates, and a sign reading "Baxter" in front of the entrance.

Three workstations with brown chairs and desktop computers are set in pink alcoves, each with a framed light bulb print above and geometric wallpaper backgrounds.

The Vision

Draw residents into the clubhouse by creating spaces that feel both elevated and livable.

Crimson’s design for the clubhouse was rooted in the idea that amenity spaces should feel like destinations — places residents want to use, return to, and enjoy sharing with friends and neighbors. The clubhouse needed to support a range of social and functional activities while anchoring the community’s identity in a way that distinguishes it from other local rental options.

The Approach

Design intentional spaces — big on experience, smart in execution.

With a clear goal to activate the clubhouse, Crimson looked for ways to make every square foot matter. A standout move was rethinking the business center. Instead of a long desk array where users ended up staring at a blank wall, Crimson designed semi-private cubbies that offer designated workspaces while still feeling open to the larger clubroom. This not only improved function but sparked social interaction and comfort, a design choice that the developer adopted as a new standard for their properties.

The lobby space was also crafted with moments of impact in mind. A cloud mural anchors the back wall behind the leasing station, setting a tone of elevated warmth, while full-height bookcases filled with only cream and white books and accessories create stark, intentional contrast.

The Impact

Spaces designed to be used, not just looked at.

Once complete, the clubhouse delivered what the design intended: amenity spaces that feel special but accessible, elevated yet livable. The overall feel of the space was more refined than typical suburban clubhouse environments, thanks to the thoughtful use of color, finishes, and layout.

Baxter Park continues to compete well within its submarket — a community where residents enjoy not just the private residences, but the shared spaces that support connection, comfort, and everyday life.

Review sentiment highlights the community’s strong sense of community and proactive management, suggesting that the amenity experience is supported by resident satisfaction with staff and lifestyle offerings.

“This clubhouse was designed to be used — comfortable enough for everyday routines, vibrant enough for social gatherings, and full of details that make residents want to spend time here.”

Our Favorite Details

Design moves that make the clubhouse memorable and functional.

Semi-Private Work Cubbies: Redesigned work spaces that feel open but purposeful, offering both privacy and connection.
Grand Lobby Presence: The cloud mural and curated white bookcases make the lobby feel impactful and welcoming.
Material Strategy: Bold use of color and finish supports an elevated feel suitable for the suburban market context.
Programming Rhythm: Thoughtful adjacency of spaces allows casual lounging, work, and socializing to happen comfortably in one place.

Bold.
Unexpected.
Memorable.

A small round gold side table holds stacked books, a blue bowl with wooden beads, and tassels in a bright, modern living room with a green sofa and patterned pillows.

Modern living room and kitchen with a bar counter, four stools, two large pendant lights, patterned curtains, and eclectic seating arrangements.

Notes from the Design Team

This project was all about refining standard amenity typologies to better support resident behavior. The improved business cubbies are a great example because they came out of an early review of how residents actually use the space, rather than relying on a template solution.

Even small efforts, like sourcing cream-spined books for the lobby bookcases (which involved countless trips and a lot of online hunting), contributed to the overall elevated feel, showing how attention to detail matters even in areas residents might not consciously register.

Three navy blue bookshelves filled with white books and decorative items stand behind two gray armchairs with red pillows; a potted plant sits nearby on a patterned rug.

Services Provided:

Multifamily Amenity & Clubhouse Design

Space Planning & Layout

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Two green doors with black handles against a vibrant, patterned, red and yellow rug or tapestry backdrop.

A white cabinet with gold handles sits below a framed bicycle artwork, flanked by potted plants on a patterned carpet in a bright, modern room.

A gray leather armchair with red and striped pillows sits in front of a dark blue built-in bookshelf filled with books, vases, art, and decor items.

A modern kitchen with a marble countertop, three black barstools, a bowl of ferns, large windows, and patterned yellow curtains.

We are proud to say that this client has the pleasure of enjoying his unique space each and every day. (As do the sports cars!)

Project Partners:
Upholstery: Fortner Inc.

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Modern Living, Centered on Connection

January 13, 2026 by Cheryl Beachy Stauffer

A Confident Take on Multifamily Living

Multi-Family

A modern seating area with a green bench, colorful pillows, a white table, yellow ottomans, a vase of orange flowers, and abstract art on the wall.

A modern apartment building with orange and yellow window shutters, seen behind a rooftop deck with yellow and gray lounge chairs.

Modern lounge area with green and yellow chairs, white round table, and wall art; a woman walks in the background near large windows.

Modern Living, Centered on Connection

This downtown multifamily community was designed with a younger demographic in mind — residents who are either college-aged or recently graduated and looking for a true luxury experience in the heart of the city. The goal was to create a space that felt fresh, modern, and distinctly different from what downtown apartment living had offered at the time.

Crimson focused heavily on the outdoor courtyard, treating it as the social heart of the community rather than an afterthought. The surrounding amenity spaces were designed as a natural extension, allowing indoor and outdoor living to flow together seamlessly. This continuity helped create a sense of energy and connection, encouraging residents to gather, linger, and make use of the shared spaces.

Behind the scenes, the project required extensive coordination. The development combined new construction with the restoration of an existing building, resulting in a longer timeline and multiple handoffs between design leads. Thanks to Crimson’s collaborative team approach, those transitions were seamless from the client’s perspective, and the design vision stayed intact from start to finish.

Once completed, the impact was clear. The overall feel of the space was modern, bold, and ahead of its time for downtown living — a community that felt fresh and current when it opened, and helped set the tone for what urban apartment design could be.

A modern lounge with a pool table in the foreground, seating area, artwork on a green wall, and a person walking past. Large blue lights and industrial ductwork are visible overhead.

Modern kitchen with wood cabinets, stainless steel appliances, white island, four white barstools, black tile backsplash, and three geometric pendant lights.

A modern seating area with a white table, yellow ottomans, teal bench, colorful pillows, orange flowers, and abstract artwork on the wall.

A modern indoor corridor with red doors, exposed brick wall, metal stairs, wood flooring, potted plants, and contemporary seating area.

A person stands in a modern kitchen with wood cabinets, black herringbone backsplash, stainless steel appliances, and white barstools at a countertop.

Modern communal kitchen and dining area with large windows, island seating, built-in bench, colorful pillows, and contemporary lighting fixtures.

A close-up of a pool table corner with the 9-ball and 2-ball near a pocket, set on a geometric patterned rug.

A modern, layered pendant light fixture with blue cylindrical tiers hangs from a gold chain against a green textured wall and exposed ductwork.

A yellow pillow and a multicolored geometric-patterned pillow rest against a teal and yellow striped upholstered backrest.

A modern living space with a blue hanging lamp, abstract framed wall art, a decorative sideboard, a small potted plant, and two yellow glass vases.

Modern living room with a round white textured coffee table, green armchair with blue pillow, small black side table, and stacked books; a potted plant sits on the table.

Modern lounge area with a pool table, seating, abstract art, and visible gym equipment in the background. Exposed ductwork and large windows add an industrial feel.

Dark teal geometric patterned wallpaper with a yellow baseboard and white hexagonal tile flooring.

Modern bathroom with two rectangular mirrors, wall-mounted lights, white tile backsplash, double sinks, and yellow accents on doors and trim. A plant sits on the dark countertop.