Urban Living, Boutique Feel

This multifamily project on High Street was about making a clear statement in a dense, highly competitive urban market. The developer wanted to establish their own point of view by creating a community that felt more like a boutique hotel than a standard apartment building, while still offering the comfort and familiarity residents look for in a place to live.

Crimson leaned into bold material and color choices to help the building stand apart from neighboring properties. The amenity spaces were designed to feel memorable and inviting, encouraging residents to actually use them and connect with one another. Even though the clubroom footprint was modest, thoughtful planning allowed for multiple zones and types of programming, making the space feel layered and purposeful rather than cramped.

Behind the scenes, coordination played a major role. With retail and restaurant tenants occupying the ground floor, access to the second-floor clubhouse required careful planning and sequencing during install — a challenge Crimson handled quietly to keep the project moving smoothly.

Once complete, the results spoke for themselves. The property leased up quickly, with residents responding positively to the elevated unit finishes and the contrast between the urban setting and the warm, residential feel of the amenity spaces.