Station 73
Bridging Industrial Legacy with Bold Modern Form
A large-scale, destination-style multifamily amenity experience that fuses industrial character with contemporary design.
Category
Location
Cleveland, Ohio
Community Context
Station 73 sits in the Detroit Shoreway neighborhood near Battery Park, close to Gordon Square, the Art District, Edgewater Beach, and other cultural destinations that define Cleveland’s west side. The property offers a mix of residential comfort and vibrant urban amenities, with panoramic views and easy access to trails, entertainment, and lakefront activities.
Year
Station 73 at Battery Park presented an opportunity to create something unique in Cleveland’s Detroit Shoreway neighborhood — a place where old industrial heritage meets fresh, confident modern design. At the heart of the community is a purpose-built amenity building conceived to feel like a new landmark: part warehouse spirit, part bold contemporary structure.
Crimson Design Group partnered with the developer to bring this vision to life, crafting a multi-component amenity program that supports lifestyle, community, and everyday living. The result is a clubhouse and amenity suite that anchors the property while elevating resident experience through intentional materiality, artful moments, and a cohesive design language that bridges past and present.
The Vision
Merge industrial legacy with bold modern expression.
The amenity experience needed to do more than just provide programming; it had to tell a story. The design goal was to honor the rugged industrial character historically associated with the area while introducing a modern, confident architectural gesture that makes Station 73 feel contemporary and memorable.
This vision was about balance: respecting industrial cues without imitation, and pairing them with fresh elements that reflect the lifestyle aspirations of today’s residents.
The Approach
A design strategy rooted in authentic contrast and experiential sequencing.
Crimson’s approach embraced the duality inherent in the project brief. The main amenity building draws visual inspiration from heavy industrial typologies — expressed through tectonic massing and material texture — while a modern “intercepting” form cuts through with clarity, crisp detailing, and a confident new identity. Exposed structural gestures nod to industrial roots while contemporary lines and finishes signal progress.
A key design move was the integration of a custom two-story mural by a local artist for a dramatic graphic that wraps the stair wall and injects an edgy, urban vibe into the interior circulation. This artistic gesture serves both as a wayfinding anchor and as a cultural touchpoint, reinforcing the property’s connection to local creative energy.
Station 73’s amenity suite was also thoughtfully distributed across multiple buildings:
- A large standalone amenity building with two stories of lounges, club rooms, and a yoga/fitness space
- Outdoor pool courtyard with terrace and amenities
- A dedicated dog wash facility
- Multiple shared amenity floors across other residential buildings with lounges, business centers, conference rooms, fitness, and game/entertainment areas. These spaces were planned to feel integrated yet distinct, supporting a complex resident flow that encourages casual interaction as well as intentional gathering.
Despite the logistical complexity — including staggered installs across four buildings, coordination during maternity leave, and the challenge of commuting to a non-local site — the execution remained seamless, showcasing strong collaboration and Red-Glove oversight.
The Impact
A contemporary amenity experience that amplifies lifestyle and brand identity.
Station 73 at Battery Park delivers an amenity experience that resonates with the property’s context and its residents’ expectations. The intentional fusion of industrial and modern aesthetics gives the community a visual presence that stands out in the Detroit Shoreway neighborhood, while the robust suite of amenities — including co-working spaces, fitness, pool, terraces with lake views, and gaming/social zones — supports a full spectrum of daily life.
Feedback from residents highlights functionality, design quality, and the seamless integration of indoor/outdoor spaces as key strengths. The design approach not only reinforces the community’s identity but also enhances long-term value by creating spaces that are memorable, comfortable, and tailored to how people actually live.
Our Favorite Details
- Industrial + Modern Fusion: The interplay between old-world structural references and bold contemporary forms creates a distinct visual identity.
- Two-Story Custom Mural: A standout graphic feature that elevates the stair experience and brings an urban artistic sensibility indoors.
- Layered Amenity Program: From indoor lounges to outdoor pool and terrace spaces, the amenity areas support a variety of resident needs — social, fitness, business, and leisure.
- Cohesive Transitions: Thoughtful material and lighting choices help unify disparate volumes and building types into a consistent design language.
Bold.
Unexpected.
Memorable.
Services Provided:
Notes from the Design Team
Station 73 was a reminder of what strong coordination and clear vision can accomplish on a large, multi-component project. The scale and geographic distance introduced challenges, but careful planning allowed installations to proceed smoothly across seasons and team transitions. The mural, in particular, became a cultural anchor and a way to bring local identity into the architectural narrative, aligning with both aesthetic and community values.
