Modern Living, Centered on Connection

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Modern Living, Centered on Connection

Multi-Family
A modern seating area with a green bench, colorful pillows, a white table, yellow ottomans, a vase of orange flowers, and abstract art on the wall.
A modern apartment building with orange and yellow window shutters, seen behind a rooftop deck with yellow and gray lounge chairs.
Modern lounge area with green and yellow chairs, white round table, and wall art; a woman walks in the background near large windows.

Modern Living, Centered on Connection

This downtown multifamily community was designed with a younger demographic in mind — residents who are either college-aged or recently graduated and looking for a true luxury experience in the heart of the city. The goal was to create a space that felt fresh, modern, and distinctly different from what downtown apartment living had offered at the time.

Crimson focused heavily on the outdoor courtyard, treating it as the social heart of the community rather than an afterthought. The surrounding amenity spaces were designed as a natural extension, allowing indoor and outdoor living to flow together seamlessly. This continuity helped create a sense of energy and connection, encouraging residents to gather, linger, and make use of the shared spaces.

Behind the scenes, the project required extensive coordination. The development combined new construction with the restoration of an existing building, resulting in a longer timeline and multiple handoffs between design leads. Thanks to Crimson’s collaborative team approach, those transitions were seamless from the client’s perspective, and the design vision stayed intact from start to finish.

Once completed, the impact was clear. The overall feel of the space was modern, bold, and ahead of its time for downtown living — a community that felt fresh and current when it opened, and helped set the tone for what urban apartment design could be.

A modern lounge with a pool table in the foreground, seating area, artwork on a green wall, and a person walking past. Large blue lights and industrial ductwork are visible overhead.
Modern kitchen with wood cabinets, stainless steel appliances, white island, four white barstools, black tile backsplash, and three geometric pendant lights.
A modern seating area with a white table, yellow ottomans, teal bench, colorful pillows, orange flowers, and abstract artwork on the wall.
A modern indoor corridor with red doors, exposed brick wall, metal stairs, wood flooring, potted plants, and contemporary seating area.
A person stands in a modern kitchen with wood cabinets, black herringbone backsplash, stainless steel appliances, and white barstools at a countertop.
Modern communal kitchen and dining area with large windows, island seating, built-in bench, colorful pillows, and contemporary lighting fixtures.
A close-up of a pool table corner with the 9-ball and 2-ball near a pocket, set on a geometric patterned rug.
A modern, layered pendant light fixture with blue cylindrical tiers hangs from a gold chain against a green textured wall and exposed ductwork.
A yellow pillow and a multicolored geometric-patterned pillow rest against a teal and yellow striped upholstered backrest.
A modern living space with a blue hanging lamp, abstract framed wall art, a decorative sideboard, a small potted plant, and two yellow glass vases.
Modern lounge area with green and yellow chairs, white round table, and wall art; a woman walks in the background near large windows.
Modern living room with a round white textured coffee table, green armchair with blue pillow, small black side table, and stacked books; a potted plant sits on the table.
Modern lounge area with a pool table, seating, abstract art, and visible gym equipment in the background. Exposed ductwork and large windows add an industrial feel.
Dark teal geometric patterned wallpaper with a yellow baseboard and white hexagonal tile flooring.
Modern bathroom with two rectangular mirrors, wall-mounted lights, white tile backsplash, double sinks, and yellow accents on doors and trim. A plant sits on the dark countertop.